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The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
To succeed in branding it is important that you really comprehend the needs and desires of your clients and prospects. When you have done a good job branding your product or service, your customers will believe these products or services are the only solution to their needs.


In order to develop a strong brand, you will need to spend time investing in researching, defining, and building your brand. When properly done, your brand will become the foundation for your marketing strategy and will set the pace for building success. Five-Star PR can help you develop a marketing and branding strategy that works!